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ruck owners spray the whole vehicle with bedliner material

Spray on bedliner material used to be just for truck box protection before being applied to truck beds. Now some vehicles are getting the full body treatment.

In a turn for the industry, people are seeking to give their vehicles a more powerful, bold appearance. If you have been looking to do something different to your ride that will completely set it apart from others, this takes the cake!

The spray-in bedliner industry is starting to find a new business opportunity among pickup owners who are having the entire truck comprised in the vinyl-like material, not just the cargo box. If you’re going to spray the bed of your shiny new pickup truck with a thick coat of protective bedliner material, why stop there?

For years, aftermarket bedliner services occupied a nice little corner of the automotive business, offering pure practicality — a spray on coating that protects pickup beds from dings and scratches. Now it finds itself on the cutting edge of fashion among vehicle owners who want to take the macho appearance to the extreme.

“I like the overall look, the ruggedness,” says Thomas Powell of Springfield, MO., as he watches his 2010 Ford F-350 getting sprayed nose to tailgate in the bedliner material at an ArmorThane Protective Coatings franchisee here, one of many shops around the country that specialize in spraying on bedliners.

The trend is still somewhat young. ArmorThane spokeswoman Leslie Walker says its franchisees around the country report that they’re getting more and more requests for a total body spray job. The “rage” hasn’t been as much of a shock as it as been “a natural progression” of the bedliner business. “We at ArmorThane began spraying beyond the truck bed over 20 years ago; you can say that we are way ahead of the curve when it comes to full body bedliner painting,” added Leslie.

Not just trucks are getting the treatment. Some clients have brought in golf carts, tractors, ATVs and even sports cars for the complete body bedliner paint job, she says. Some don’t just go for an ordinary black, but rather choose a desert tan to give the vehicle a military look. It helps that many in the vehicle customization industry have taken to flat, or matte, paint tones in the past few years to provide their vehicles a more ominous appearance than traditional glistening paint jobs.

Still, it should last the lifetime of the vehicle, she adds. Owners will never have to wax again, and off-roaders will appreciate that they won’t have to worry about scratches on their paint from road hazards. The coating is about a sixteenth of an inch, thicker a standard paint job and gives the entire body maximum protection!

“You don’t ever have to wash it,” says Justin Jefferies, who co-owns a shop in the midwest. The idea of coating an entire vehicle is catching on like wildfire. He says he gets a handful of requests each week.

It’s “for the person that wants something radically different,” Jefferies says. The material goes on anywhere you are willing to spray it. You will find it on door panels, the dashboard, even on engine parts.

ArmorThane, which is based in Springfield, MO., and is one of the nation’s largest bedliner services, isn’t alone in seeing the phenomenon. Rival Rhino Linings, based in San Diego, says its clients are showing interest, as well.

“We see an uptick in customers asking about the outside of their vehicles getting sprayed. They think it looks cool or gives the vehicle a rugged, tough factor,” says spokeswoman Jenny Clifford. She estimates that spraying the entire vehicle, a labor-intensive process, costs more than $1,500. “We always love to see new and different applications with our product, when it’s done correctly,” Clifford adds.

About ArmorThane Inc.:
ArmorThane Inc, established in 1989 and headquartered in Springfield, Missouri, is a privately-held corporation and world leader in protective coatings and linings. Products manufactured and distributed by ArmorThane Inc. include polyurethane, polyaspartic and polyurea coatings, as well as concrete resurfacing and refinishing products. ArmorThane Inc. has a global retail and industrial applicator network consisting of independently owned and operated businesses in almost 80 countries. For more information about ArmorThane Inc., or to purchase ArmorThane products, call (417) 831-5090, or visit http://www.armorthane.com.